Saturday, April 4, 2009

QVC to feature Brighton on April 14

Mark your calendars, Brightonistas. QVC will be featuring Brighton on its show during two different time slots on April 14. Get your taxes done first, and if you have any money left (or coming back in a refund) tune in. QVC carries a limited selection of Brighton jewelry and purses for purchase at any time on its website, www.qvc.com. Prices there are the full retail price on most products. But as anyone who's ever seen QVC knows, you can get some good deals during their live broadcast promotions. Brighton began its partnership with QVC in late 2007. Founder Jerry Kohl said he wanted to use QVC to introduce a broader audience to Brighton products and to ultimately drive more customers into the retail stores. Your blogger can't speak to the success of that specific strategy other than to report that Brighton did see its highest sales ever in 2008. But I can tell you that many of the discounted QVC products find their way to ebay, and I have gotten a good deal on them there.

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