A hand-signed letter arrived in the mail today from Daniel Griesemer, CEO of Coldwater Creek. No, it wasn't about my earlier post about the lawsuit with Brighton. (Thank goodness!) It was actually a personal letter of thanks in response to an email I wrote earlier this month to the Coldwater Creek board of directors. I 'd just had a particularly good experience in my local retail store that included a hassle-free return and discount for donating a jacket to Dress for Success.
In my earlier life, I have been that person working in middle management who wonders if the CEO has any idea who I am or how wonderful my team is. So I decided to do that local manager a favor and look up the Coldwater Creek corporate folks and write an email.
I was pleased to find several contact numbers on CWC's web site including an email address for the board of directors. So I wrote an email with no idea what would happen. But sure enough, my email reached the board and my new friend Daniel, the CEO in Sandpoint, Idaho, who says he's also going to pass my email along to the local retailer.
So why, you ask, are you writing about this on a Brighton blog?
Here's why: I appreciate it when a company's leaders make themselves accessible to customers, and Brighton could do better at this. Yes, there is a 1800 number for customer service on the Brighton web site, but no link to any of the corporate people. I guess I will just have to hope Brighton execs are in the habit of googling themselves so that they may find this blog and read all the (mostly) nice things I am saying about them.
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